My path into design has been non-linear. I originally studied architecture in Brazil before moving to New York to broaden my perspective. It was there that discovered design as a craft. I started by teaching myself graphic design, then refined my practice through a short course at Pratt, after a stint working in fashion. That combination shaped how I think: with structure and visual sensitivity from architecture, pace and cross-functional collaboration from fashion, and a self-directed approach that keeps me curious and always learning.

Since moving to London, I’ve been honing my craft across different areas of design, from editorial and campaign work to brand identity and art direction. Over time, my focus has become more brand-led: building identities and systems that feel distinctive, coherent, and carefully considered.